A concept project in packaging and visual identity for fragrance collection, exploring how to capture the ethereal, lingering feeling of a dream.
concept scope
Branding
Packaging
Visual Identity
To capture the elusive nature of scents and dreams, we translated emotional states into tangible sensory design, drawing inspiration from natural landscapes and quiet luxury minimalism:
Framed Memories (The Polaroid Concept): Dreams and memories are often fragmented yet vivid. We designed the outer box and bottle labels around a central, framed photographic vignette—resembling an artistic Polaroid snapshot. Each image captures a transient natural moment (coastlines, misty skies, and wild flora), inviting the user into a subtle daydream before the fragrance is even experienced.
Natural Warmth & Tactile Balance: To reflect the lingering, grounding warmth of a gentle buzz, we paired sleek glass bottles with custom natural wooden caps. The organic grain of the wood provides a tactile, earthy contrast to the soft matte paper textures and clean serif typography.
Colour Story of Atmospheric States: Each variant in the trilogy represents a distinct atmospheric nuance, seamlessly blending imagery and tone.
